Course curriculum

  • 1

    Introduction

    • Learning Outcomes

    • Introduction to Social Media

    • BWF Star Creation

    • Make Waves Online: PDF Download
  • 2

    The Star Creation Experience

    • Gronya Somerville: An introduction

    • Examples of Social Media posts

    • News story: Q+A with Gronya Somerville

    • Creating Content: Content Pillars
  • 3

    Understanding Social Media

    • Algorithm

    • Content Creation

    • Value and Sponsorship

    • Setting up a profile

    • Social Media 'Stories'
  • 4

    Media and Branding Tips

    • Media Tips from The Badminton Podcast

    • Athlete 365: Personal Brand Toolkit
  • 5

    Next Steps

    • Survey

    • Tasks and feedback